There are plenty of websites and blogs evolving every day that want to grab user attention and drive traffic towards their site. Ideally you want to have the best design that can be understood by search engine crawlers and bots that help in indexing, so that you acquire a good page rank (PR) that puts you at the top position for the search results. For this there are two main techniques; On-page optimisation and Off-page optimisation. Let us discuss the on-page optimisation tagstips:
I. Title of the website: This is the user’s main focus when they are searching for something in particular. They type in a specific keyword into the search engine and look at the site titles that match this keyword; this allows them to make a judgement about the site quickly.
II. Keyword density: The keywords should be used in the content but should be kept limited as the search engine would automatically detect it as spam if there are too many key words stuffed into the site content; using the best keyword will give you the best search results.
III. Help of Meta tags: Meta tags help a lot when searching the relevant sites for the users; it contains the description below the title in the search result page. This effective description of the site aids the visitor in judging the site faster.
IV. Design a sitemap: This will help drastically as search engine spiders crawl your site and indexing them in the search results this helps improve the detection of your site. You can design a site map for each of the pages if you have numerous pages for your site.
V. Header tags: They are the ones that emphasize your titles and grab user attention. There are six types of header tags that can be used accordingly for the heading, sub heading and so on.
VI. Alternative (ALT) tag: Images and videos that are placed in your site may be really impressive but crawlers cannot understand them; to overcome this obstacle you can use the ALT tags that consists of a message or description regarding the image or the video that can be easily crawled by the spiders.
VII. Structure of the URL: This is the search engine’s main focus when they are searching for a particular keyword. The title will be given the first priority then the content and then the URL; create a URL that matches your site details and that will pull traffic to it.
VIII. Unique content: This is the main factor that contributes towards your site’s reputation. The more genuine and copyright protected your content is; the higher your ranking will be. Use only unique content for your site as this attracts user interest and belief in your site.
IX. Indexing the site: Only when you index your sites they will be easily detected by the search engines; it is imperative to keep this in mind
X. Anchor tags: Usage of anchor tags gives a beautiful and interactive look to the site. It is always preferred to have anchor tags listed below or in the content that drives the user to the targeted area within the site.