Search Engine Optimization and Search Engine Marketing – both are significant in online marketing industry. However SEM works bit different than SEO.
If you have a new website that you want to promote in a big way and anticipate quick results from it or if you want initial boost up to be given for the targeted keywords, Search Engine Marketing is the right fit for you. This method is also called PPC marketing alternatively. PPC stands for Pay Per Click. Means an advertiser running a PPC campaign has to pay for every click that visitors will do during their searches and visits.
PPC search engine marketing is effective than SEO search engine marketing when you want more exposure, visibility and revenue over night. PPC is probably the quickest way to get exposure where you need to compete against million of website for rankling or indexing. Just by paying for placing your ads you can go to the page 1 for highly competitive keywords. Isn’t it a great way to advertise online?
Now the question is how this PPC marketing works. Here are the steps discussed –
First, you have select specific keyword and key-phrases that you feel highly relevant and competitive.
Next you have to bid for the keywords. During this phase you will discover that there is a lot of competition for keywords. Higher you bid chances are more your site link will be visible in the advertisement for a particular keyword. This way you can beat competition and get maximum recognition and opportunity.
Now the question is why you should bid high for highly competitive keywords. The reason is simple. Highly competitive keywords are those that people are searching most of the time in a day. So everybody wants to appear for such keyword and get more and more clicks from search engine traffic. The cost per click for such keywords is also high.
If you choose a keyword that is not so competitive you may pay less cost per click. However bidding optimum for the highly targeted keywords and managing the whole PPC campaign require professional hands. It is better that you leave this job to experts only as they will be able to handle the program effectively.